Building better businesses

From start-ups to third generation companies, The Berkana Company’s Ann Elliott helps businesses save money, improve efficiencies, and keep happy customers through professional coaching, training, and leadership development.

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Rotary International
Women Presidents Organization
Toastmasters International

10 Ways to Outsmart the Saboteurs of Your Vision and Goals

Having an inspiring vision and well-crafted goals are no guarantee your business will achieve them. It is often the norm to put a vision and goals on the shelf so you can get back to work. This frustrates people, especially if they have been part of the process to craft the vision and define the goals. Nothing changes. People you need for your business to succeed lose heart. This is expensive and leaders lose credibility. The root of the problem is people, even smart people, are willing to tolerate the current reality rather than experience change. Asking someone to change, even if it’s beneficial to them and the organization, is losing something. This is scary. When people are afraid, they do what is necessary to return to “normal.” Recently I worked with a division in a large organization. We created a vision and the objectives, goals and strategies to achieve the mission and to move closer to the vision. It is hard to do this important work. The management team and staff did a remarkable job. At the conclusion of our second day together, I asked them to answer the following question, ”In order to move closer to our vision and to achieve the goals we have set, what is it ‘we must do’ and what is it ‘we must not do?’” The following are their responses: WE MUST DO……… 1. Embrace the direction of change with honest display of values 2. Review the goals, objectives and strategies monthly to stay on track 3. Be disciplined and focus on the work and time frames that are set 4. Listen...


Ann Elliott helped us redefine our mission and improve our profitability. She accurately and quickly assessed the corporate culture. She helped RMC draw a road map to success. The map I was using prior to The Berkana Company led me in circles! My work is more fun now. Chris Ray

CEO, Receivables Management Corporation

Thanks to you I am more excited about my business than I have been in a long time. You have a way of working with people that never makes them feel like they failed or disappointed you. With your coaching and consulting I have achieved things that I had been putting off for a long time. Until I started working with you, I didn’t have the tools to make these changes. Initially this was like jumping off a cliff for me. Look what we have accomplished! Now I am able to dream of all sorts of possibilities. With gratitude and a new attitude… Debbie O’Farrell

President, Kamis Construction


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